Advertising and Consumer Behavior

Advertising and Consumer Behavior

Introduction

In the midst of creating and establishing a stronger message, advertisements are an important and effective tool when it comes down to promote a product or service or informing customers regarding the launch of a brand and also call for communicating regarding the utility of the offer made to customers.

These days, with the constant changes and the challenges that are being experienced in the world today, consumers are much more aware of the value offerings and propositions that are being made through advertisements is an art and science altogether. While the visible appeal and proposition may be evident, the subconscious appeal would also provide for gaining the attention of the audience, establishing strong, long-term, effective locking power.

Advertisements on Fear and Sex

In the world of today, fear and sex are two important aspects that are being used in almost every other advertisement that is around the world today. Ranging from life-saving techniques to life-producing devices, medications and campaigns, almost every other treatment has been intended in the long-run (Brader, 2006).

Use of Fear in Advertisements

To begin with, fear has a much stronger appeal upon the minds of the customers, in comparison to the positive aspects that individuals might have. In the times of today, since there is so much depression and distress that coils the mind of the humans, it becomes immensely important and difficult for people to assess the bright side, persuading and deliberating us to view the negative and the consequences that would come with the future that lies ahead.

With the use of fear that is being instilled into human beings, the ideology and the subliminal, ulterior motive is to embed and register the utility of the product. The catch here, which is usually promoted by marketers, is that 'if you do not buy this product, something bad will happen.'

Companies and organizations, that are belonging to private, public and the government sector, are also making way for progress and development when it comes to providing goods and services to their general public or the customers that are involved altogether in the long-run.

Life Insurance has to be one single product which has strongly and incessantly adopted fear as a tool of triggering fright, anxiety and distress, which would negatively reinforce the idea of instilling the changes and the challenges that are associated with life insurance in the long-run (Coleman, 1993).

With the advertisement, laced ...