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Introduction

In the current market, Pepsi is considered to be the most competitive product all over the world. It is advertised through all the advertising mediums including electronic and print media. Every year it comes on air in the lists of the most highly demanded and expensive commercials. Pepsi is considered to be the main representative of the soft drink industry. Internationally it is a basic source of income as it is the premier marketing organization. Pepsi Company entertains its customers with a variety of soft beverages that offers taste, health, nourishment, energy, enjoyment in affordable price. Pepsi has now established large ...