Adding Entertainment to Restaurant Business

[Date of Submission]

Adding Entertainment to Boost Restaurant Business

Introduction

Today the world economy is recuperating from the history's worst recession and crisis. Although the recovery rate is slow, the mediocre income of the consumers is increasing. This entire activity is casting positive reflection on hospitality industry. Researchers have proposed that the change in economic diminuendos bears insightful influence on the living criterions and cultural inclinations. It has an uninterrupted influence on consumers' perceptions and buying decisions. The technological development and progression has worked upon consumers to have some extremely different preferences. At present, consumers possess awareness about the happenings in the world owing to enhanced accessibility to information all the time and for everyone.

There is immense complexity and competition in the restaurant industry which, at the same time, have distressing rate of catastrophes and failures. Nevertheless, the industry is promising. There are always some decisive factors like societal, traditional and financial which lead to shaping the consumers' choices for eating-out. To cope with such uncertainties restaurants and food chains keep using many innovative ways to build their customer relationship. This study aims to evaluate how adding several entertainments to restaurants generate more revenues. It also analyzes their positive impact in the restaurant business (Baraban and Durocher, 2010).

Purpose of the Study

This study focuses to sightsee the ways how the management at restaurants can pull in some entertaining activities to capture more customers and upsurge the inclusive revenue. Besides, it will elaborate a few elements which are work for the success of the restaurants. The findings will help in refining the new restaurants, their implementation and provide with a set of benchmarks for evaluation.

Significance of the Study

This study confines itself to the service industry, especially the hospitality industry. The evaluation of services will help in examining the elements ...