DEVELOPING A NEW BUSINESS

Developing a New Business

Developing a New Business

Executive Summary

Jemput Makan Restaurant is a 60 seat fine-dining restaurant with a 20 seat lounge. We focus on our New Swedish menu with a touch of Asian influence.

We will be located in the booming, and rapidly expanding, borough of London.

The outlook for the future of London is promising. Developers are recreating a £150 million first-class resort project. The old pier will be rebuilt with ferry service to this area of London. There will be 100,000 sq. ft. of commercial space, and over 700 residential units with condo and townhouses ranging from £200,000-£500,000; rentals from £1000-£2,500 a month, and a two-tier garage. The combination of these elements will provide the city with a year-round economy.

The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. Jemput Makan Restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special hors d' oeuvre platters for customers.

The menu will be inspired from different countries' specialties and appeal to a diverse clientele. You can get Swedish specialties like herring, gravlax and meatballs, or you can go a little bit more International and choose a red curry chicken with basmati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce. We will also have a special pasta dish entree every day plus the 'all European meal' such as barbecue beef ribs and baked beans. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of Jemput Makan Restaurant to give a perception of higher value than its competitors, through its food, service and entertainment.

The lounge and restaurant will be open seven days a week. We will offer special theme nights to attract new customers to Jemput Makan's. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork from some of the areas most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd (Schmidt 2000).

The service will be relaxed, very friendly and ...