AD ANALYSIS

Advertisement Analysis

Advertisement Analysis

Ads which are also known as advertisements, they come in all sizes, shapes and color. The ways in which they attract people to buy the product(s) also varies greatly. But what makes a really effective ad? The below paper talks about the content and other features of the advertisement which makes it look more attractive and watchable. Advertising is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

The ad which I would be talking about today is found in the Vancouver Sun, among many other reading materials. It is trying to attract people to buy their phones, services, and/or their deals. This ad is about great promotion(s) which are being offered. This ad is effective because the first thing that you'll see is the three bolded and capitalized words "Great, Great, Great!" Just that very sentence would attract your attention and make you want to read on. And then you'll see the words "Great phones, Great Services, Great deals!" These words would really attract your attention and make you want to buy it. 

Yet, even though this ad is very effective, I would not say that it is very truthful. It is not exactly telling a lie, but as one should have noticed, even though it claims to have great deals and services, there are no details to back up that fact. In fact, the only details you'll get are at the bottom of the page, with a font size almost too small for the naked eye. Most of us would ignore it at the first glance. In fact, the ad appeals to the second and ...