Abstract

In this study we try to explore the concept of The Art of Andy Warhol in a holistic context. The main focus of the research is on The Art of Andy Warhol and its relation with consumerism. The research also analyzes many aspects of “The Art of Andy Warhol” and tries to gauge its effect on consumerism in the 1950s.

Table of Contents

Abstract1

Introduction3

Andy Warhol and Consumerism4

Consumer Society in the Arts8

Conclusion9

Works Cited11

Andy Warhol and Consumerism in 1950s

Introduction

Andrew Warhola, Jr. more commonly known as Andy Warhol was an artist and filmmaker U.S. played a crucial role in the birth and development of the pop art. After a successful career as an illustrator career, Warhol acquired worldwide notoriety for his work in painting, film of art and literature, notoriety that came backed by a business relationship with the media and its role as a guru of modern times. Warhol served as liaison between artists and intellectuals, but also among aristocrats, homosexuals, celebrity Hollywood, drug addicts, and models, urban bohemian and colorful characters.

One of the most popular contributions Warhol was his statement: "In the future everyone will be famous for 15 minutes." This phrase in a way predicted the current power of the media and the heyday of yellow journalism and reality shows. It was a controversial figure during his lifetime - some critics called her work as pretentious or practical jokes - and since his death in 1987 is the subject of numerous retrospective exhibitions, analysis, books and documentaries, besides being recreated in fiction and the film I Shot Andy Warhol. Besides the fame and controversy, is considered one of the most influential artists of the twentieth century because of his revolutionary work.

His first solo exhibition in an art gallery was the July 9, 1962 at the Ferus Gallery in Los Angeles, California. The exhibition marked the debut of pop art of the West Coast. The Warhol's first solo exhibition in New York was at the Stable Gallery, Eleanor Ward, from 6 to November 24, 1962. The exhibition included works such as "The Marilyn Diptych", "100 Cans", "100 bottles of cola" and "100 dollar bills." In this exhibition, the artist first met with John Giorno, which over time acts in the first film by Warhol, "Dream" (1963).

The MOMA in New York organized a symposium on pop art in December 1962, and some artists, including Warhol, were attacked by "surrendering" to consumerism. For the sophisticated elites who taught art criticism, the enthusiasm felt by the Warhol market culture was embarrassing and unacceptable. This symposium set the tone in which he was to receive the work of Warhol, but over the next decade would become increasingly evident that there had been profound changes in culture and the art world, and that Warhol had played a key role in this shift (Krauss, 123).

Andy Warhol and Consumerism

Talking about the work of Andy Warhol (1930-1987) involves introducing us to the theme of this social trend toward excessive consumption of material goods, even if these were expendable-, which is called ...