Abstract

Alibaba.com Limited (Alibaba.com) is a Hong Kong-based investment holding company. It principally operates uniform resource locators namely, www.alibaba.com, which is an English language marketplace for global importers and exporters; www.alibaba.com, is a Chinese language marketplace for domestic trade in Mainland China; and www.alibab.co.jp, a Japanese-language marketplace for trade to and from Japan. The company has more than 60 million registered users from more than 240 countries and regions. It also offers business management software and internet infrastructure services in China. The company operates throughout the Hong Kong and its international operations in the US, India, European Union, the UK, Japan and Canada. The company is headquartered at Wanchai, Hong Kong.

Alibaba.com: Marketing Strategy

Introduction

Online Auctions industries encompass the retail businesses selling solely online. Thus, the internet is the primary selling platform either via a retailer's online store or an auction site. Alibaba Group operates a wide range of Internet business, including the promotion of B2B international and domestic trade, online trading market, online retail and payment platform, online shopping search engine, as well as data-centric cloud computing services, is committed to create for the global everyone and convenient online trading channels. Alibaba Group was founded in 1999 by the China Internet pioneer Ma, he hoped that the development of the Internet into a universal access to safe and reliable tool, so that the public benefit. Alibaba Group owned by the private sector, now the service from Internet users in over 240 countries and regions. Alibaba Group and its affiliated companies in Greater China, India, Japan, Korea, the United Kingdom and the United States more than 70 cities of more than 25,000 employees.

Alibaba listed on the Hong Kong Stock Exchange in November 2007, raising $ 1.7 billion U.S. dollars, the Internet shares listed on the NASDAQ Turk, in the United States in 2004, just behind the Google record initial public offering of the record.

Over view of Alibaba Group

Alibaba.com Limited is the world's leading small business e-commerce platform. Alibaba (The Stock Exchange of Hong Kong stock code: 1688) (1688.HK) is the world's leading small business e-commerce company, Alibaba Group's flagship business.

Ali Baba was established in 1999 in Hangzhou, China, mainly through its three market to help around the world engaged in business on the Internet to millions of buyers and suppliers, including: focus on the international trading market for services to global importers and exporters (the www alibaba.com); for domestic trade in China market (www.1688.com); and in the international market on the global wholesale trading platform (www.aliexpress.com), for smaller, you need small quantities of goods quickly buyers of the delivery service. All its marketplaces form an online community with more than 76.3 million registered users from over 240 countries and territories.

To transition to become easier to establish and manage online business platform that allows small businesses, Alibaba, either directly or through its acquisition of the company, including HiChina and Qualcomm, to domestic traders to provide a wide range of business management software, Internet-based facilities services and export-related services, and with business ...