Abstract

In this study we try to explore the concept of “fashion magazines” in a holistic context. The main focus of the research is on “magazines and scripts of fashion and runway” and its relation with “it's leading to anorexia for young teenagers”. The research also analyzes many aspects of “fashion magazines” and tries to gauge its effect on “young teenagers”. Finally the research describes various factors which are responsible for “anorexia among teenagers” and tries to describe the overall effect of “fashion magazines” on “teenagers that build our future for tomorrow”.

Contribution of Fashion Magazine to Anorexia in Teenagers

Introduction

This paper covers the notions and symptoms of anorexia that develop among teenagers for the purpose and objective of making judgments and drawing conclusion on the teenagers of today.

Key Words

The key words used undertaken in the study are teenagers, anorexia, fashion magazines, impact of media on teens.

Fashion leadership and fashion consumer groups

One of the first studies that aimed to better understand fashion leadership was conducted by Summers (1970). Summers developed a list of characteristics that fashion leaders possess. He found that the identities of fashion leaders are developed according to their demographic, social and attitudinal, and topic-oriented characteristics. In his article, Summers discussed the effect of fashion magazines on fashion leaders. He found that fashion leaders were much more likely than fashion followers to have exposure to fashion magazines.

In this study, seven dimensions have been identified to represent female college students' preferences of fashion magazine content. The seven fashion magazine content factors are as follows:

general fashion trends/products;

non-clothing information;

price;

celebrity news;

familiarity/presentation;

layout/advertising; and

Diversity

However, diversity was dropped in the hypotheses testing due to the low reliability of the dimension. A significant relationship was found between fashion magazine content and loyalty tendency toward fashion magazines. The results indicated that general fashion trends/products and celebrity news were the most significant fashion magazine content factors in influencing consumers' loyalty toward fashion magazines. As previously discussed, consumers may place a greater emphasis on general fashion trends/products because this type of content reflects and encourages their interest in fashion-related topics (Al-Hassani, 38).

The inclusion of celebrity news in fashion magazines may be a critical aspect for fashion magazine marketers to consider because it may encourage consumers to become more loyal to a fashion magazine that specifically features celebrity news, and, therefore, an increase in loyalty among consumers may encourage consumers to read and purchase fashion magazines more often. In addition, the findings of the study pertaining to preference of celebrity news support a previous study conducted by Morton (2002) that indicated that Generation Y students, including female college students ages 18 to 22 that were surveyed in this study, prefer brands that are endorsed by celebrities that they readily recognize; they look to celebrities for fashion information and leadership. By including photographs and articles on celebrity fashions, lifestyles and events in fashion magazines, marketers may be able to obtain and encourage the loyalty of this young consumer group (Exton, 369-383).

The fashion consumer groups were identified and analyzed in a ...