Abstract

In this study we try to explore the concept of “Coco Chanel” in a holistic context. The main focus of the research is on “Coco Chanel” and its relation with “the fashion industry around the globe”. The research also analyzes many aspects of “Coco Chanel” and tries to gauge its effect on “the industry of fashion” that we see today. Finally the research describes various factors which are responsible for “Coco Chanel” and tries to describe the overall effect of “the brand” on “functioning of the industry”.

THE FAMOUS COCO CHANEL

'It's amazing how many cares disappear when you decide not to be something, but to be someone.'

Coco Chanel

After her setup in the area and entering the centre stage of fashion in the year 1920, she was brought to stage by Sergei Diaghilev, a ballet impresario and was introduced to the then world-famous composer Igor Stravinsky with whom she spent a lifetime with along with his family (It has been rumored at the time that they had been secretly seeing one another). In 1924, Chanel continued to escalate her current fashion portfolio and at the same time make more effective and greater use of the skills and expertise that she and her associates possessed. At the time of Chanel, although things weren't much favorable for women, since being termed as the inferior or weaker sex, however Chanel managed to make way for centre stage and make distinct amends for the purpose and objective of making a renowned statement for herself and everybody else around her. She, along with her helping hands (namely Pierre and Paul Werthemier, who opened up 'Parfume Chanel', a corporate entity that helped her grow and accomplish for the purpose and objective of making her work and putting her skills on the line in order to make a living for ...