Abstract

The prime reason of this report is to identify and analyze the two superior businesses in the house ware industry. Kohl Corp. and Macy Inc. have been vying in the hose ware sector for a considerable period and both companies enjoy a high degree of emblem consciousness. The paper attempts to examine the product mix strategies used by Kohl Corp. to overpower the competition it has to face by Macy Inc. and others. Apart from that, a contrast of the two companies will be presented utilizing the ratio analysis. Moreover, the cash flows of Kohl Corp. will be analyzed.

Table of Contents

PART 12

Business Summary2

Product Mix Strategies4

PART 25

Ratio Analysis of Kohl Corp.5

Profitability Ratios6

Liquidity Ratios7

Debt Management8

Asset Management8

Valuation9

Competitor Comparison - Macy Inc.'s10

Profitability Ratios10

Liquidity Ratios11

Debt Management11

Asset Management11

Valuation12

PART 314

Cash Flow Analysis14

Conclusion17

Appendix18

Kohl Corp.'s Ratios18

Macy Inc.'s Ratios19

PART 1

Business Summary

Kohl Corp. is a retailer that is engaged in specialty of departmental stores. The retailer offers a wide variety of products including footwear, accessories, house wares and other soft home products. Kohl Corp. is operating in 929 different stores in about 47 states of the America. It is operating in three different formats: small, urban and suburban.

Kohl Corp.'s mission is to achieve the top slot in the list of family-focused, value-oriented, departmental stores that offer quality merchandise to its customer in an extremely convenient, exciting and friendly environment.

Kohl Corp. is a well-recognized organization that has spread out throughout the United States of America offering its products to customers in a way that customers cannot say “no”. Kohl Corp.'s marketing strategies, superior management, market penetration and financial position makes Kohl Corp. stand tall as an organization.

Kohl Corp. continues to deliver on its real estate strategy, having grown from only 76 stores operating in six states at the time of its initial public offerings in 1992, to 929 different stores in 47 states of America in the year 2010. The organization seeks to increase its presence in all regions expanding into the new markets. Kohl Corp. continues to grab more opportunities for the purpose of strategic and profitable growth.

Kohl Corp.'s highly disciplined approach to the selection of new stores ensures that the location of new stores achieve the appropriate return on investment. Kohl Corp. attempts to closely relate itself to the four concepts that have become its four initiatives have assisted in its growth a lot. The organization's four strategic initiatives concentrate on merchandise content, marketing differentiation, inventory management and the in-store shopping experiences enable Kohl Corp. to prosper as an organization.

Product Mix Strategies

Product mix strategies encompass the factors that determine features of products or services. Product mix strategies deal with product life cycles, brand name, packaging, design, and quality and after sales service. Kohl Corp. is a well-established organization formed in the year 1988. Since then it has been growing and enhancing its services and products to satisfy customers.

Kohl Corp.'s product feature moderate prices, exclusive and national brand merchandises, which are valued by customers. Kohl Corp.'s merchandise is targeted to attract a broad range of consumers who enjoy shopping for ...