Abstract

Parking lots represent the largest market opportunity for expanding ready-mix production in Wisconsin and Michigan's UP, with an annual total potential of more than 575,000 additional cubic yards (if 100% of both new construction and reconstruction projects went concrete), according to PCA statistics tweaked by longtime industry observer Phill Domask.

Expanding the parking lots

Executive Summary

Based on the design standards and guidelines as documented in ACI 330 - Guide for Design and Construction of Parking Lots - and utilizing the latest version of NRMCA's Concrete Pavement Analyst (CPA) software, the success of the Initiative rests on the following assumptions:

Persuasion engages both logical and emotional drivers

Inspired contractors drive emerging concrete markets

Energized R/M producers can inspire contractors

Focused associates can energize R/M producers

Relevant, strategic programs can focus associate members and help energize producer members.

Introduction

Of new responsibilities as a college student, I expected parking to be the least time consuming and stressful. Stress became a product of the interaction between myself and my environment - the parking lot (Whitman and Spend love and Clark 21). Parking so far away my first day of classes made me late, thus blistering with annoyance, but I knew I was not alone; almost the whole of my psychology class was red with exercise and aggravation. Justin Hull, a first year college student, complains that parking is a general annoyance, which subsequently leaves him less than focused for the majority of his first class. Also a commuter from Langley, Hull says that if he didn't have to allow himself another 25 minutes to find a parking spot, sleep could be pro-longed, or more importantly essential studying could be arranged.

Research Methods

Phase I - Associate Member Recruitment and Training: The Initiative requires the recruitment and training of focused Associate Parking Lot Ambassadors, a group of WRMCA associate members committed to expanding concrete parking lot market share and willing to energize their ready-mix producer member customers and prospects to participate in the Parking Lot Initiative.

Phase II - Producer Member Recruitment and Training: The Strategy requires the recruitment and training of energized WRMCA producer members, who will be asked to commit to a five-year program of annually attending - with at least one of their contractor customers or prospects - the WRMCA Parking Lot Promotion Academy.

Phase III - Annual Recruitment of the Vital Few: The Strategy requires an energized ready-mix producer from each WRMCA-member company to annually identify five contractor customers or prospects with the ability or potential to provide parking lot construction services in Wisconsin and/or Michigan's UP … and to convince one of the five to attend, with the ready-mix producer and at the producer's expense, the WRMCA Parking Lot Promotion Academy.

Based on the 80/20 Rule, one of the five contractors identified by the ready-mix producer will have no interest in attending the Parking Lot Promotion Academy; three of the five contractors identified by the ready-mix producer will have varying levels of interest in attending the Academy; and one of the five will have a strong interest in attending the Academy. Because some members ...