Abstract

The course of the study is based on the detailed analysis of the Groupon promotion, which has gained a wide popularity in a couple of years. In this paper, we try to focus on the Groupon Company of United States. The paper discussed Groupon main Competitors. The paper also discussed Groupon Industry. The paper highlights Groupon Key products. The paper also explains customer segments and how they are successful. The paper gives Groupon profile. The papers starts up with Name, Company Name, Industry, The standard industrial classification and SIC code, the primary stock market where shares are traded and Company stock ticker. The research paper also performs a Porter Five Forces analysis. For this paper, we have read different articles and five different papers, which explain periodical articles, investor analysis, and trend analysis for Groupon industry. In this research paper, I used my book and different articles. The paper also mentioned Porter five forces chart in the appendix section.

Groupon

Company Name: Groupon

Industry: Online Deal

SIC code: GRPN

Traded as: NASDAQ

Introduction

Groupon was established in November 2008, a site dedicated to the bulk purchase, the first of its kind. Very quickly the site has met with great success throughout the United States and many competing sites were then created, including Social Living, to the incredible growth experienced by Groupon a few months. To give a few significant figures, the group achieved a turnover of $ 2 billion in 2010 and $ 500 million of profit is to say the success of the leader of the group buy! A social promotion is quite popular among the consumers and it is quite unclear that how businesses and companies fare up on running these promotions.

In a research based survey that comprised of businesses that used Groupon promotions between the time period of (June 2009 and August 2010). We have found out that the 66% of the business that used Groupon promotions have found it profitable for their businesses, while the rest have opposite views (Saporito, 50). When we compared the results of businesses who reaped profits from Groupon promotions, in contrast with those without profitable results from the promotions reported a significant lower rates of both spending Groupon users beyond its face value (25%vs. 50%) and return rates to purchase from the business again at full prices (13% vs. 31%).

Research Methodology

Though, the study is designed primarily for primary research, it involves secondary research, too as practiced in every kind of research. In fact, without the contribution of secondary research no research can be conducted as literature review is the most valuable part of research that is added to the every form of research which is totally based on already conducted researches. This shows the actual importance of secondary research. Similarly, in this research, literature was reviewed in the second chapter. However, the research may also be conducted entirely depended on secondary research but in the proposed research secondary research only contributed to the section of literature review.

Discussion

The speed of development of Groupon

While most of the media can ...