ABSTRACT

Tourism sector is an important sector for economy of Nepal. People travel to Nepal for various reason. Nepal is a country of raw and unique beauty and people enjoy visiting Nepal. Nepal is full of ancient and beautiful monument to attract the visitors. This study explores the critical factors in the opening of Marriott hotel in Nepal.

Table of Contents

Marriott Incorporation1

Organizational Culture at Marriott Inc1

Tourism and Hospitality2

Assessment of Nepal for the Opening of Marriot2

Government Policies to Promote Tourism3

Aims and objectives3

Working Policy4

SWOT Analysis5

Strength5

Weakness5

Opportunities6

Threats6

Official language7

Religion7

Conclusion7

Marriott in Nepal

Marriott Incorporation

Marriott was founded by Willard Marriott in 1927. He expanded the businesses to a chain of restaurants and hotels. Today, Marriott International has approximately 3150 property Houses located in the United States and 67 other countries and territories. Marriott International was founded in 1992, when the Corporation Marriott split into two companies; Marriott International and Marriott Corporation (Beldona, pp. 135-142).

Organizational Culture at Marriott Inc

Marriott's organizational culture is based on the idea of self-motivation in the individuals through the empowerment. Marriott believes that employees would work harder if they feel free from the hectic of manager's assigned task. Marriott considers their employees to hold the responsibility of doing work as their primary goal to achieve (Beldona, pp. 135-142). The distinctive structure of Marriott allowed it to innovate, grow and react more quickly according to the turbulent changes occurring globally. Marriott's organizational culture mainly focuses upon.

Management Pyramid is inverted.

Greater liberty and freedom to accomplish the task at hand.

Constant learning, knowledge creation and knowledge sharing.

A more enjoyable and humane work environment.

A hyper-productive cooperative work mode.

Emergent planning, architecture and requirements.

New values that generate a cooperative culture.

The quality of life general environment.

Tourism and Hospitality

Tourism sectors play a significant role in the growth of Nepal. The number of tourist play a vital role in foreign earning and any slight change in tourist number will affect the economy negatively. A report by Veit burger suggested that Rs. 169 was spent by an average tourist in 1974 and it reached to $31 in 2005. The economic impact of tourism is remarkable. A slight change in tourist figures can affect the GDP. It is a mean of economic development. It creates employment opportunities, forces the government to upgrade the infrastructure, increase productivity and improve the level of balance of payments because foreign earnings are improved. Tourism increases job opportunities for unemployed people (Bickart, pp. 31-40). To increase tourism the government also take measures to improve the infrastructure of the economy. It generates more income to the citizens. The demand for land, water and food increases due to tourism and that impact is reflected from increased inflation. To increase tourism the government also encourages construction of new hotels to accommodate more and more tourist. Hence we can conclude that economic benefits of tourism are very important for any economy especially in the case of Nepal where one of the biggest contributors to GDP is tourism sector (Price, Pp.196).

Assessment of Nepal for the Opening of Marriot

Nepal has ...