[Abbreviated Qualitative Research Plan ]

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Abbreviated Qualitative Research Plan

Research is a technique to collect data from any aspect you want to know to then interpret and make use of them. Serve the trader or employer to make a proper decision making and to achieve customer satisfaction.

In contrast to the quantitative, based on statistical procedures, qualitative research methods are non-standardized nature. Typically, qualitative research methods are reconnaissance, exploratory and applied at the stage of orientation; deepen understanding of issues of concern to the Client. This information allows putting forward a reasonable hypothesis regarding the behavior of consumers, causation, and procedural characteristics of this behavior. Range of problems solved with the help of qualitative research is very broad. (Cynthia, 2007)

Qualitative methods involve gathering information in a free form, they focus not on statistical measurements, and rely on the understanding, explanation and interpretation of empirical data, are a source of hypothesis formation and productive ideas. The varying types of qualitative research tools are:

The method of focus - groups

The method of in-depth interview

Method of experiment

Method of observation

Purpose statement

The purpose of qualitative research methods is to obtain exploration data, not quantitative distribution of opinions. In qualitative methods to explain and interpret the concepts used are not numbers, and words. In other words, they do not respond to the question "how" rather than "what", "how" and "why" depending on the goals of research is proposed methodology. (Konrad H. Kenneth A., 1991)

Research Question guidelines

The research question might be the reason for research or it may be testing of hypothesis. The following are the guidelines for research questions:

1. Requirement of not more than 5 to 7 points after one or two core issues of problem

2. The core issues involved in qualitative survey of specific strategies

3. First, the research questions, then what or how to convey an open and emerging design

4. ...