A Critical Analysis of Online Shopping Behaviour towards Men Clothing Sector in UK

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Abstract

The aim of this study is to highlights men's behaviour and attitude towards online shopping of cloths in UK. The selected topic for this study is the topic of present era. The paper also highlights the consumer shopping behaviour towards online shopping, the major facts that attracts consumer towards online shopping. This study also discussed the available literature about marketing and management. This study highlights the factors of online service customer satisfaction. Future research can also be used to analyse the detailed components of each model construct to address possibly different effective attributes to enhance consumer market perception and relationship intention in online and offline environments. Statistical methods used for the data analysis in this study. The Internet has become the fastest growing medium of all time and as customers move online, so do advertisers. Marketing professionals have learned the use of online marketing tools in order to move closer to the customers while adding value to products. This online medium provides several marketing communications channels, informing customers of e.g. new products and services. Companies are moving online media to the core of their programs because of how often consumers use social media for information-gathering purposes. The purpose of this study is to present the best accessible evidence on the factors motivating people towards online purchasing.

Table of Contents

CHAPTER 4: RESEARCH FINDINGS1

4.1Respondent's Demographic Information1

4.1.1Age Group of Participants2

4.1.2Income Level of Participants3

4.2Responses from the questionnaire Survey5

4.2.1Reasons for Online Purchase5

4.2.2Pre-Loaded Personal Information6

4.2.3Ease of Using7

4.2.4Barriers For Online Purchase8

4.2.5Lack of Knowledge9

4.2.6Traditional Way of Buying10

4.2.7Purchase Experience11

4.2.8Bid for Products12

4.2.9No Online Purchasing13

4.2.10Selling Online14

4.2.11Attempt to Purchase15

4.2.12 Consumer Behaviour16

4.2.13Comparing Prices17

4.2.15Compare with Traditional Shopping18

4.2.16Seeing Products in Person19

4.2.17Wait for Products Arrival20

4.2.18Idea of Shipping Charges21

4.2.19Internet and Local Stores Prices22

4.2.20Product Quality23

4.2.21Buying Same Brand24

4.2.22Consumer Characteristics25

4.2.23Risk of Online Shopping26

4.2.24Delivery Conditions27

4.2.25Use of Private Information28

CHAPTER 5: ANALYSIS AND DISCUSSION29

5.1Consumer Behaviour and Perception Regarding Online Shopping29

5.1.1Perception of Ease of Use29

5.1.2Perceived Usefulness29

CHAPTER 6: CONCLUSIONS AND RECOMMENDATIONS32

6.1Conclusion32

6.2Recommendation34

Appendix42

CHAPTER 4: RESEARCH FINDINGS

This chapter offers the data analysis gathered within the research. After collecting the data, each key point was analyzed by the researcher who then jotted down the main findings by both the quantitative technique as well as the qualitative technique. After collecting the data, the participants' responses were congregated through the questionnaires and got evaluated. This chapter provides the questionnaire results.

4.1Respondent's Demographic Information

Amongst the one hundred participants' responses each respondent was a male. The below mentioned graph and table demonstrates the participants' gender that were related to the research.

1

Participants' Gender

Female

0

Male

100

4.1.1Age Group of Participants

Among the responses of the 100 male participants, 27% of the participants were of 50 years of age and above, 33% of the participants fell under the age bracket of 41-50 years, 21% of the participants fell under the age bracket of 31-40 years, and the rest of the 19% fell under the age bracket of 21-30 years. The below mentioned graph and table shows the participants' gender.

2

Participants' Age Group

21-30

19

31-40

21

41-50

33

50 and above

27

Figure 4: Graph demonstrating Participants' Age groups

4.1.2Income Level of Participants

Amongst the one hundred male participants' responses, ...