Online Shopping Replace or Compete With In-Store Shopping in the Clothing Industry

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ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts.

DECLARATION

I [type your full first names & surname here], declare that the following dissertation/thesis and its entire content has been an individual, unaided effort and has not been submitted or published before. Furthermore, it reflects my opinion and take on the topic and is does not represent the opinion of the University.

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TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

CHAPTER 01: INTRODUCTION1

Background of the Study1

Aims and Objectives2

Research Questions2

Hypothesis3

CHAPTER 02: LITERATURE REVIEW4

Online Shopping4

The Importance of Online Shopping4

Online Shopping Versus in store Shopping5

CHAPTER 03: RESEARCH METHODOLOGY9

Research Method9

Sampling strategy9

Data Collection9

Ethical Considerations10

Quantitative Data Analysis10

Informed Consent11

Confidentiality11

Validity11

Reliability12

Gantt chart12

REFERENCES13

CHAPTER 01: INTRODUCTION

Background of the Study

The business generated through online shopping is much attributed to the confidence that the customer have in the increased protocols for security. These days, when people see security certification on an online shopping website, they do not hesitate using their credit cards for the purpose of shopping. Many businesses can also be attributed to the rise of associated marketing industry which is a new emerging trend. Affiliate marketing is a special sort of advertising which is used by websites and it primarily helps to establish deals between owners of web stores and developers of the website.

As a result, traffic is directed toward the business websites and the affiliate marketers get a commission in return for the sales being generated via their websites and also for the traffic which is directed toward the webpage because of the affiliate marketer. Affiliate marketing is one of the latest trends in online shopping these days, and they make use of the ranking system of the websites, together with closely monitored networking and a great deal of offerings for the potential and veteran online shoppers.

There are many reasons why the trend of internet marketing as well as affiliate programs is perceived as a hot commodity in the business world of the internet, especially due to the increased confidence that customers have in online shopping experience, costly methods for traditional advertising, and the growth of the internet. It is worth mentioning that the internet is still a new device in terms of human technological developments and is also the fastest and most powerful tools of the media ever to be experienced by the humankind. Whether it be television, radio or the print media, all forms of media are controlled by companies that are involved in corporate decision-making. On the internet, massive online companies could be run by any company even with a small physical presence. It only makes sense then, that people shopping over the internet have to be somewhat mistrustful of the levels of security which is made available to them and the chances that their banking information and their credit could be used for unfair purposes.

Aims and Objectives

The aim of ...