A Critical Analysis of Online Shopping Behaviour towards Men Clothing Sector in UK



TABLE OF CONTENTS

CHAPTER 3: METHODOLOGY1

3.1 Rationale of Study3

3.2 Research Design4

3.3 Research Method7

3.4 Target Participants8

3.5 Secondary Data9

3.6 Primary Data10

3.7 Literature Search10

3.8 Qualitative Research11

3.9 Additional Online Searches12

3.10 Time Schedule12

3.11 Ethical Considerations13

3.12 Confidentiality14

CHAPTER 3: METHODOLOGY

Market research is a method that helps you meet your current and potential customers. So to know the tastes and preferences of customers, and its location, social class, education and occupation, among others, can provide the products they want at the right price. This leads to increase sales and maintain customer satisfaction to achieve their preference. Marketing research is aimed to obtain information about the needs of consumers in respect of certain products, services or programs. It is a reliable tool for the subjects of the market and make better informed decisions for the efficient promotion of their products and to draw attention to it with a growing number of customers.

Some of the benefits of Marketing Research are: It has more and better information to make sound decisions that favor the growth of enterprises, Provides real and expressed in more precise terms, to help solve, with greater success, problems that arise in business, Helps to know the market size to be covered, in the case of selling or introducing a new product, Used to determine the type of product to be manufactured or sold, based on the needs expressed by consumers during the investigation, Determine the most appropriate sales system, according to what the market is demanding, Define the characteristics of the client that meets or intends to satisfy the company, such as tastes, preferences, buying habits, income level, and so on, It helps to know how to change the tastes and preferences of customers, so that the company can respond and adapt to them and not outside the market.

Marketing research is the gathering, analysis and synthesis of information about a specific group of people, their problems and the degree of involvement in them, and the likely response to the proposed decision. Thus, market research is a unique tool to confirm or refute the hypothesis put forward in relation to the developed marketing strategy for the organization.

This chapter will provide the research method used for conducting this research study. Methodology is a significant element of any research study. Saunders et al (2007) explains that the methodology of the study is an organized technique in which the data or information is gathered so that the research Question can be answered or the research hypothesis can be proved. To put it simply, the methodology of the research study is a sketch or a map which helps the researcher to conduct the study in an organized and proper flow and to gather information which can help the researcher to answer the research objectives.

The important role is played by stage of selection of information sources. After all, it keeps the basis on which the information obtained from these sources, to draw conclusions and recommendations to help address the problems ...