Women car buying behavior

What women want while buying a car?



Introduction

Women are considered as one of the lucrative segment for the purchase of various brands in general while cars in particular. Most of the marketers are paying specific attention to this particular segment of the market in order to improve their profit margins. Experts are of the opinion that if they will offer customized brands to women then there is quite a lot of chance that they will show their loyalty towards the corporate name.

In the beginning, the automobile industry entered the image of women as an iconographic image transmitting ...