WHOLE FOODS MARKET

Whole Foods Market

Whole Foods Market

Introduction

Whole Foods Market is the largest U.S. supermarket chain of natural and organic foods. The products that have the ingredients free of additives, dyes, preservatives, pesticides, hormones, antibiotics and some GM. In 2005, the group has 159 stores in the United States, 7 stores in the UK and 2 in Canada. The company will continue to look for opportunities in Canada nod eventually expanding throughout Europe.

The global organic industry is growing annually at over 20%, along with increased accessibility. The world market is estimated to be worth over $ 14.4B in 1999. The major markets for organic foods in the U.S. with sales of $ 6.5B, $ 2.4b, Germany and Japan $ 1.4B. Buyers of organic foods are rich, better educated, in the age group of 18-34 or 45-54. They live in small houses and have little confidence in food safety regulation. The products range from baby food, meat, dairy products, go dairy-free beverages, baked goods ready meals (Whole Foods Annual Report, 2006).

In the U.S. retail grew from natural products to over $ 18.3B in 2003, an increase of 8% over the previous year with a relatively flat growth in the traditional food industry. This growth reflects the expansion of the customer base of natural products. While the U.S. market continues to grow organically in absolute terms, the market is expected to decline slightly as the industry matures and consolidates in the next 5 years (Horovitz, 2006).

Discussion

Whole Foods Market has established modern science with absolute precision the importance of good nutrition has (under this theme are located the so-called laws of nutrition), for the general welfare of the individual. They also collaborate in this regard the eating habits and the environment in which we live and work.

Currently the supply of food of all kinds is growing and processing techniques ensure this increased industrialization and food diversification, providing consumers a wide range of possibilities.

Also noteworthy is the highest level of pollution they are exposed to food products as a result of a higher technological level, and implemented malpractice. Therefore, the sum of all these factors gives a central role to each person, which is the ability to make decisions the same consumer, which will result in the care of their health and quality of life .

Quality has been defined strongly for understanding and comprehending all avenues and areas of organizational development, creating substitutes and alternatives that would escalate organizational progression and at the same time make an effective team that shall be the unexpected levels and benchmarks set by renowned organizations around the world (Pearce & Robinson, 2009). Quality, in terms of definition, has been defined as the non-inferiority or superiority of an object, good, unit or commodity, that may create, a benchmark or standard for the remaining or existing products available in the market (good) or for intangible commodities that are being delivered (service). In the quality domain, various improvement efforts have failed to improve health care outcomes, and sometimes even done ...