WAL-MART'S STRATEGY IN CHINA

WAL-MART'S STRATEGY IN CHINA

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Wal-Mart's Strategy in China

Introduction

Wal-Mart is the largest retailer in the world. If it were an independent country, than it would have been the eighth largest trading partner of China. Its influence is so important in recent years due to its low prices; inflation has fallen by 1% alone (An, 2009). Wal-Mart's China strategy is part of its internationalization strategy. Wal-Mart's China sourcing strategy is there to ensure its low-cost strategy. Wal-Mart's China strategy has comprehensive, flexible, robust characteristics.

Wal-Mart's Strategy in China

As the world's largest retailer, Wal-Mart is bound to be attracted by China ...