VIRAL MARKETING

Viral Marketing

Viral Marketing

Introduction

Viral marketing (called viral advertising, called viral marketing) is a special kind of action marketing. It consists in initiating a situation in which potential customers will be alone with each other to disseminate information about the company, services or products (Cruz & Fill, 2008, pp. 743-758). There always has to be specific information; it can be called as build awareness of the brand and its positioning, which call the desired associations with the name, logo of the company.

An example of viral marketing can be fun and intriguing videos or pictures (often stylized to quasi-amateur) advertising that users Internet broadcast with each other. It used as a rumour, made relevant trends or urban legends that wander among potential customers to raise awareness of the product and make it a symbolic product, high quality or status symbol, or conversely, to harm his opinion (Austin, et. al., 2007, pp. 350-66).

Another of the tricks used to sharing free information useful, which contain more or less subtle advertising message. An example would be issued by the manufacturer of margarine books with recipes for baked goods, where in any of the provisions of margarine as an ingredient produced by the publisher of the book. The intention here is to induce the recipient to disseminate awareness of - unwittingly, with the name of your business (Denault, 2009, pp. 1320-22).

Car manufacturing in UK

The 1.8 million vehicles out of British television in 2006, however, are a lie to this belief. This figure makes it the fourth largest in Europe after Germany, France and Italy. For comparison, 2.79 million units produced in our area that same year. Of course, the bulk of production in the UK provided by foreign manufacturers installed on site: Toyota, Nissan, BMW Mini, but also Ford, through the brands that he has redeemed. This is probably why the British motor industry has such poor press in our country in this sector, most of the notoriety captured by the manufacturers, carriers of image and story. They are far from being the only actors in the development and production of alternative models. The design process and industrialization is increasing use of subcontractors, unknown to the public. Over the years, the activity of automobile brands focuses increasingly on the development of a product designed and manufactured largely outside their walls, but it is here that the British take their game: if the prominent manufacturers have changed hands, the mesh of subcontractors could survive and grow. The game helping the virtuous circle, this development itself attracts additional constructors.

Another advantage of the country is to have retained the capacity in engineering and design. If the Royal College of Arts, London retains its enviable reputation, other universities such as Coventry engineers and designers are specialized in cars. This allows indirectly to Britain to have a few design centres renowned. Nissan's in London is the author of the lines of the Micra and Qashqai. GM Advanced Design Studio, Birmingham, signed the lines of the Opel GT. So it across the Channel that some new Asian manufacturers are seeking the skills needed to create competitive products, and especially since the use of English, international language, ...