ELECTRONIC MEDIA MARKETING TRENDS

Electronic Media Marketing Trends

Electronic Media Marketing Trends

Question

Electronic media is everywhere. What are trends in marketing that are resulting from the marketing convergence of entertainment, communications and technology?

Answer

Online advertising strikes all three (Bearden and Laforge, 2004):

Entertainment: Where are advertisements placed? Well, universal, but one of the biggest customers of online advertisement is entertainment sites. From business sites (things like the newspapers businesses, MTV, etc.) to Web 2.0 (YouTube, for instance). Advertisers understand the demographics, and entertainment sites are inclined to do very well on the Web.

Communications: The Internet is a venue of communication.

Technology: We all known that ...