US SPORTS ECONOMY

US Sports Economy

Table of Contents

INTRODUCTION3

REVIEW OF LITERATURE4

Current US Economy4

Current World Economy6

Sports Economy9

Effects of Economy on Sport10

At Professional Level10

At Youth Level11

Future of Sports Economy13

a) Globalization of markets13

b) Technology globalization13

c) Globalization of consumer behavior14

d) The globalization of knowledge14

Sporting products market15

Companies and products well-known15

CONCLUSIONS19

REFERENCES21



US Sports Economy

Introduction

Sports marketing approach includes two aspects which are mutually interdependent, namely: economic impact in sport and the sport in the economy. Infusion of money in sport leads to their development as a movement, like representation, spread, but also helping in development of its infrastructure difficult to quantify, and creating many jobs. The impact of sport is evident in the economy by increasing tourism activities before and during the competitions and contribute thus to the development of local, regional or national economy. However, attracting and developing business relationships by creating an image (advertising) contribute to the development of various industries (textile, food, automotive, etc.), for improving infrastructure and influence unsportsmanlike (airports, transportation systems, communications, systematization and other actions). Penetration of economic rigors sports is proving to be beneficial for its development and increased economic activity related to these areas led to the emergence and development of specific industries, which influenced the economy of different states.

Education, health, material wealth, as socioeconomic factors with great influence on improving the quality of human life, led to the selection and systematization of principles, methods and means that it must use them, resulting actions and complex tasks, conscious, aimed at in priority and sport movement. Many critics of its exponents agree that the economic penetration in sport would be harmful to the moral aspect, but the realities of contemporary society shows that a purely ideational point of view would not replace the need for existence and development of sports phenomenon in actual conditions of modernity.

Review of Literature

Current US Economy

News in recent months has caused us to become more optimistic for the US economy's prospects in 2011. Despite a strong view on growth, we believe core inflation is likely to remain low and that higher interest rates will not derail the recovery. As has been well documented, we experienced a sharp decline in the economy during the financial crisis. While there was initially a strong rebound, this was in large part due to the impact of fiscal stimulus and the inventory cycle. Against this backdrop, we felt that the growth in early 2010 would be fleeting and we were somewhat cautious about the outlook for the remainder of the year. That proved to be the case (Navarro, 2005).

However, in the last few months it now looks like organic growth - growth excluding one-time factors that appears to be gaining some momentum. In particular, there are several factors that we believe could lead to stronger economic growth in 2011 (Margolis, 2010).

Today, the net financial balance of the private sector is approximately 6%. This dynamic is similar to what occurred in five previous financial crises in other countries. Once saving gets to a moderately positive level, it can stay there for ...