TRENDS RETAIL IN INTERNATIONAL MARKETING

Trends Retail In International Marketing

Trends Retail In International Marketing

International Retail Trends

The food service and food retail industry is growing at a rapid rate internationally. In Europe alone, the top 14 retailers are food retailers. Business opportunities have increased as more and more companies compete for their share of the international market. In the coming years, market analysts expect a shift in focus from food retailers to food service providers. As people continue to live their lives at faster and faster paces, the need for convenience in food service continues to grow. (Jeannet & Hennessey 1998:21) The "Food Service in Europe" report from Veraart Research is an invaluable tool in breaking into this dynamic new international market. We also provide food retail reports for Asia and Africa, two markets experiencing tremendous growth in this field.

UK Food Retailers

The U.K. market for food and grocery firms has never been stronger. With more and more consumers demanding a greater choice as well as more convenience products, it's no wonder so many companies are opening shop through out the United Kingdom. In the last couple of years, grocery stores, convenience stores, and supermarkets reached a value of nearly $170 million. In just five years, the U.K. food retail market has grown by more than 20 percent, making it one of the fastest growing markets in Europe.

One of the main reasons this market continues to thrive is the willingness of food retail firms to expand product lines and work with new vendors. Many firms have continued to grow by offering unique products and services. Multinational corporations have also had tremendous success in providing international firms with product lines with universal appeal. (Kotler 2000: 41) The "Food Retailers in Europe" report provides you with a comprehensive look at food retailers from convenience stores and cash and carry markets to supermarkets, discount stores, and hypermarkets. With this report, you can explore turnover data and other statistics for top local retail firms such as Tesco, Morissons, Sainsbury, Somerfield and ASDA (part of Wal-Mart today).

Retail Marketing

The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers, and supplying them at prices that will yield profits. Thereby the concept is a philosophy, not a system of retailing or retail structure. In today's CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever, as more retail organizations struggle to achieve one-to-one marketing-communications with customers and prospects. (Bradley 2005:12) Targeting allows a retail enterprise to channel its marketing budget4ere there is the greatest (and fastest) possibility of Return On Investment (ROI)

 

Retail Marketing mix

Retail Marketing mix is the term used to describe the various elements and methods required to formulate and execute retail marketing strategy. The mix may vary greatly according to the type of market the retailer is  in, and the type of products / services. (Bennett 2002:41)

 

Marketing strategy

A marketing strategy is a process that can allow an ...