Herald tour agency is the company has just launched in London. The company's main aim is to provide packages for numerous categories of tourists. However, the main focus here is to cater the tourist for the Olympics. Here, the main aim of the company is to cater discounts and other benefits to its customers. Since, Herald tour agency has just established, therefore it is seeking to gain better economic gains and therefore is identifying an analyst who can forecast and predict better for the company. This stratagem will help the company to gain a competitive advantage in the market. However, on the other hand, the company is of the belief that proper forecasting will help them to enter into the global market easily.
Discussion
The company will focus to attract a large number of audiences by providing them information about the country. The tour company will also be providing and guiding the passengers will economical lodge along with food. The company will provide a guide for their tourist so that they can easy know about places and history (Levy, 2004, pp: 36).