TICKET TOUTING

Ticket Touting

Ticket Touting - unfair practice or an enterprise culture

Introduction

"Ticket touting" is a strict liability criminal offense. While previously shunned as "scalping", the resale of tickets at a price above face value has since become mainstream practice wherever or whenever the initial sale takes place. Tickets are quick to make their way to the secondary resale market. This essay will examine the changes in the way that tickets for events are sold, particularly where these are related to e-commerce and the Internet. The discussion will look at changes to the business models and practices in the creative media industry and the impact of ticket touting both on loyal fans and on the artists, entertainers or sportspersons involved. This area of the discussion will extend to consider the effects of ticket touting on event organizer's profits and investment. Furthermore, the essay will seek to explore the possibilities of technical solutions and the legal issues associated with prevention of ticket touting and the difficulties such legislation could cause.

Discussion

The purpose of this discussion is to identify the main issues stating whether they consider touting to be acceptable or undesirable. The paper will discuss what changes should be made and predict what the future holds for ticketing organizations and event organizers. The views will be supported clearly by the preceding document and justified by referring to information already presented. The secondary ticket market is filling consumer demands while continuing to demonstrate rapid growth, even despite recent economic downturns. However, with the rise of the Internet, street scalping is now the smallest part of the ticket resale industry. While anti-touting legislation proved notoriously difficult to enforce prior to online sales, Internet ticket reselling simply exacerbated the problem of the impracticalities of enforcement, such that many anti-touting laws have consequently been repealed." State deregulation of ticket resale, combined with the under-pricing of tickets for primary sale, has opened the door for further expansion of the secondary ticket market. Hence, the business enterprises have been faced with the tough challenges that are needed to be solved for the better profitability (Duthie, 2006, Pp.65-82).

About 30 percent of concert tickets sold in the secondary market, according to U.K. Today, resellers and ticket sellers take over $ 1.5 billion a year reselling concert tickets. So, organizations should make informed decisions when it comes to ticket resellers and vendors. When it comes to buying and selling of tickets and ticket scalping law we hear the term nominal value that is an original composition on how to calculate the cost of the ticket seller's par value tickets face value are the cost of the ticket plus any service charge and tax. This is clearly printed on the ticket. Cara tickets sold for the value of the original ticket provider. When purchasing tickets from a ticket broker or dealer, is likely to buy them for more than face value to make profits.

The move is towards decreased regulation of maximum resale prices. For example, London no longer places a maximum resale price restriction ...