THE MCDONALDIZATION OF SOCIETY

The McDonaldization of Society



The McDonaldization of Society

“McDonaldization is the process by which the principles of the fast-food restaurant are approaching to override more and more parts of American society as well as of remainder of the world”

In the book, Ritzer took cantered components of the work of Max Weber, amplified and revised them, and made a critical analysis of the influence of social functional change on human interaction and identity. The cantered topic in Weber's analysis of modern society was the process of rationalization; a far coming to process whereby customary modes of considering were being restored ...