THE MCDONALDIZATION OF SOCIETY

The McDonaldization of Society



The McDonaldization of Society

Introduction

George Ritzer has taken centered components of the work of Max Weber, amplified and revised them, and made a critical investigation of the influence of communal functional change on human interaction and identity (James 1994). The centered topic in Weber's investigation of up to date humanity was the method of Rationalization; a far coming to method whereby customary modes of considering were being restored by an ends/means investigation worried with effectiveness and formalized communal control.

 

Discussion

For Weber, the archetypical manifestation of this method was the Bureaucracy; a large, prescribed association distinguished by a hierarchical administration structure, well-established partition of work, in writing directions and guidelines, impersonality and a anxiety for mechanical competence. Bureaucratic associations not only comprise the method of rationalization, the structure they enforce on human interaction and considering furthers the method, premier to a progressively rationalized world. The method sways all facets of our everyday life. Ritzer proposes that in the subsequent part of the Twentieth Century the communally organized pattern of the fast-food bistro has become the organizational force comprising and expanding the method of rationalization farther into the realm of everyday interaction and one-by-one identity. McDonald's assists as the case form of this method in the 1990's.

 

Efficiency

Efficiency entails the selecting of entails to come to an exact end quickly, with the smallest allowance of cost or effort. The concept of effectiveness is exact to the concerns of the commerce or enterprise, but is normally advocated as an advantage to the customer. Examples are plentiful: the drive-up window, salad bars, load up your own cup, self-serve petrol, ATM's, Voice Mail, microwave evening repasts and shopping centers (versus the old-time food pieces where you provided your alignment to the grocer) (Henry 2010). The intriguing component here is that the ...