The Effects of Google on Global Networking and Researching



The Effects of Google on Global Networking and Researching

Google on Global Networking

Google search engine allows users to find what they are looking for among the thousands of millions of existing websites. Without search engines, information would be limited to a browser by typing in domain names of web pages we know and looking into each page of information that interests us. This would significantly limit our options, and wasting the greatest tool of information and knowledge that mankind has seen so far. Search engines are an essential tool for the development of Internet, and Internet would not be the same without them.

Search engines are technology neutral. The whole process of collecting, compiling and indexing and search is performed automatically without human intervention. The only human intervention is given by the user entering the search terms. Importantly, search engines do not select "some" content, but try to index all content that is available on the Web. A reputable search engine is the one that better reflects the reality of the Web and displays more content (ICFAI, 2003).

Google's mission is to organize information from around the world and make it accessible and useful universal. To achieve this, Google has developed the innovative PageRank ™ technology that has revolutionized the way people search. Google combines the global importance with relevance to the queries to first present the most relevant and reliable. Google's technology uses the collective intelligence of the Internet to determine the importance of a page. The results are determined without human intervention or manipulation. This is the reason for the confidence of users who consider Google a source of objective information is not distorted by economic reasons.

Bertland, L. (2003). Searching the internet: subject indexes and search engines, pp.36-55.

Google offers users access to an ...