The Effect of Senior Management on Employee Engagement

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.



DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

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Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 3: METHODOLOGY1

Overview of Qualitative and Quantitative Research Approaches1

Overview of the Mixed Method Research Approach2

Research Method and Design Appropriateness2

Benefits and Disadvantages of Mixed Method3

Informed Consent4

Confidentiality4

Validity5

Reliability6

Data Analysis6

CHAPTER 04: DISCUSSION AND ANALYSIS7

Analysis of Questionnaire7

Discussion17

CHAPTER 05: CONCLUSION22

REFERENCES26

APPENDIX29

CHAPTER 3: METHODOLOGY

Overview of Qualitative and Quantitative Research Approaches

The most popular research approaches used to make informed scientific decisions include qualitative and quantitative methods. Differences between quantitative and qualitative research lie in their approach to identification of the research problems and reviews of the literature. The two approaches have different strategies in specifying the purpose, data collection, data analysis, reporting, and evaluating research. In identifying a research problem, it is descriptive and explanatory for quantitative but exploratory for qualitative research.

Quantitative research uses scientific methods to investigate phenomena and address issues and problems. These methods utilize an objective manner that enhances the reliability of the information and reduces biases. Qualitative research answers questions and explores new knowledge in a natural environment. This approach attempts to understand all aspects of people's behaviours, attitudes, and experiences. To address the research questions, the qualitative approach depends on four main data collections strategies: participation, observation, interviews, and analysis.

Qualitative research explores a given phenomenon in order to provide further understanding and enhanced knowledge. Qualitative research questions are generally broad and the numbers of subjects in the study can be small. In qualitative methods, the researcher depends on the observations or experiences of the participants. Numeric data and analysis through statistics formed the basis for quantitative research. Questions were more apt to be specific and involve large numbers of participants. Statistics allowed the researcher to recognize trends and ultimately find ways to explain the relationships of the subjects to the element studied, or vice versa.

In summary, both the quantitative and the qualitative approach proved beneficial to explore and explain important issues within the different disciplines. Both approaches offered important scientific knowledge that answered many questions and addressed multiple issues. Qualitative and quantitative approaches could be complementary to one another. Using both methods could produce stronger evidence to use within multiple fields.

Overview of the Mixed Method Research Approach

A mixed method approach can work with different strategies. When analyzing both quantitative and qualitative data within a mixed-method approach, researchers could use certain stages. Such strategies included data comparison, consolidation, and integration. The strength of mixed method research is in its use of both induction, specifically discovery of ...