THE COST OF EQUITY “NIKE”

The Cost of Equity “Nike”



Cost of Equity Nike

Introduction

The task in this assignment is to calculate the cost of equity for the famous sports brand known as Nike. The company has a very good reputation in providing the best sports products to its customers. This is the reason why the brand loyalty for this product is very high among the consumers. The cost of equity is calculated with the help of a formula known as CAPM (Capital Asset Pricing Model). The variables that are important in the CAPM formula are risk free interest rate, risk premium ...