Nike SWOT

Nike SWOT

Introduction

Nike operates as a designer, developer and marketer of high-quality footwear, apparel, equipment and accessory products. Nike sells its products via company-owned retail stores, the internet and through a mixture of independent distributors and licensed operators in more than 180 countries. Nike's footwear line is designed and marketed specifically for athletic use, while its apparel line is tailored toward the sports-inspired lifestyle and designed to complement the company's footwear line. Nike's equipment line includes bags, sports balls, eyewear, timepieces, electronic devices, bats, protective equipment, golf clubs and other equipment designed for sports.

It is expected that Nike will experience a ...