The Consumer: Mind, Body and Community



Abstract

As the world is evolving by each passing day, the completion too is increasing and soaring to new heights. The organizations in order to gain the competitive edge are now eyeing the disciplines such as psychology. This, paper will analyze the role of the psychology on different aspects related to marketing strategies and the consumer behavior.

Table of Contents

Abstractii

Introduction1

Discussion2

Marketing2

Cultural Factors2

Social Factors3

Consumer Behavior3

Motivation4

Perception4

Conclusion5

The Consumer: Mind, Body and Community

Introduction

The world is evolving by each passing day thus; the competitive level is also rising by each passing day. In the modern world companies are opting for major changes as far as their approach to the market is concerned. The modern science of business tends to use the disciplines of psychology, sociology, biology and other similar wings in order to achieve the competitive edge. These techniques are, however, are used to better understand the market so that it could be translated into sales generation. The modern science of the business tends to highlight the fact that people are influenced by certain factors which could be external or internal. Thus, the forces such as psychology are used in order to decode the mind of the consumers in a much more efficient manner.

Since the completion is rising by each passing day thus the organizations in order to outclass its competitors are in a constant mode of innovation. Innovation in the context of this paper tends to be interpreted as the change in the conventional approach related to either the way the product is being marketed or any innovation in terms of the product. The disciplines such as psychology are related to the way an individual is supposed to behave and act in any environment (Gilbert, 2001).

Thus, in the context of this paper psychology will be used to understand how it tends to affect the consumer behavior and the techniques used by marketers to gain an edge over the competitors. In the course of this paper we intend to shed light on the various aspects of consumer behavior and marketing through various perspectives. This is done in order to develop a better understanding of the subject and extract a forceful interpretation out of it. Psychology in the context of this paper will be used to decode its implications on marketing and consumer behavior.

Discussion

Marketing

Psychology tends to address the concepts related to the socio-cultural factors in order to understand the role of the psychology in the marketing strategies. It is the marketing strategies of the organization which allows them to inculcate the consumers into its fold.

Cultural Factors

Irrespective of its nature the fact cannot be denied that cultural factors do tend to play a very vital role. The cultural influence is regarded as one of the most compelling force in the arena of marketing strategy. Since, we as human beings tend to have tendency of feeling closer to something which tend to give us a taste of our culture. We tend to perceive it something original and something which is customized or designed to ...