BUSINESS PLAN

Health Care Business Plan



EXECUTIVE SUMMARY

Health Care Services offers a unique combination of premier health care and community-based social services. Their aim is to help people to become mentally and physically healthier while lowering their overall healthcare costs and risks for diseases and disabilities and provide them health insurance. The business is based on the following facts. First, exercise is medicine and those who exercise regularly are healthier. Second, all inclusive mind-body exercise prescriptions administered by board certified exercise physiologists. At the Centre, Healthcare assessments (cardiovascular, muscular, stress management and spirituality) linked directly to the health and well-being of the clients/patients. Third; provide Health insurance to families to make them feel secure. The organizational philosophy is simple. Failure of the public sector to address the risk for diseases and disabilities has resulted in a huge dependence on the current healthcare and pharmaceutical system of treatment. Standard services from the traditional healthcare sector and/or competitors that appear to deal with healthcare issues have failed to address regular exercise as a preventive strategy. The Centre's approach emphasizes a mind-body approach for the prevention of diseases. It is both uniquely proactive and comprehensive, and it needed today to deal more effectively with healthcare issues. All pricing will be circle according to Medicare, Medicaid and prompt insurance regularization so pricing is not a major factor of deliberation. Sales estimate design healthy revenues in the first year and diffident increase during year three.

Table of Contents

Introduction4

Services6

Discussion6

Marketing Segmentation6

Marketing Plan7

The Corporate and Business Objectives7

Micro Environment Considerations8

A. Demographics8

B. Socioeconomic Characteristics8

C. Behavior8

Organizational Structure of Health Care Services Center9

PEST Analysis10

Political Environment10

Economic Factors10

Socio cultural Environment10

Technological Environment11

Information Needs of Target Market11

Setting Goals and Objectives12

Consumer Behavioral Processes12

Health Care Services Center Marketing Strategy12

Implementation12

Advantages of Strategic Planning For Health Care Services Center14

Integrated Marketing Communications Strategies14

Financial Analysis15

Profit and Loss Statement15

Break Even Analysis16

References19

Appendix21

Health Care Business Plan

Introduction

Developing a new business strategy has always been one of the main obsessions of most business in the health sector, especially if one talks about European markets, where the competition is fierce. In today's marketing environment, it has become essential for companies to identify the needs of customers and marketing research. This will help companies to identify the needs and wants of the customers. Many European companies are spending thousands of Euros in research, so to make their products according to customers. Health Care Services Center is the leading provider of private health care insurance and health care services in UK. Health Care Services Center is focusing on marketing as they realize the importance of marketing and the impact of proper planning for the growth of the business. This will help the business to grow and flourish in the marketplace. The processes of marketing research and customer relationship management are a complex task for all business sectors. As a consequence of enhanced competitive situation in the marketplace, it has become essential for businesses to react timely for competitive challenges. All this has led attention on marketing in general, and international marketing, in particular, and the need for marketing information seeking in ...