The competitive advantage among different supermarkets in imperfectly competitive market

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ACKNOWLEDGEMENT

No words can express my appreciation and gratitude to my research advisor _______ through the course of this research, Professor _____has taught me numerous values that extend well beyond the realm of _________ (Your Subject Name). His emphasis on dedication to work and his valuable and practical insights of life are some of the major highlights of my education at The University _________. To Professor _____, I say with great respect, thank you very much.

It is a great honor for me to have Professor _______ on my dissertation committee. His insightful suggestions and comments are a major asset to this research. I learned so much from Professor ______, and I will always remember him as a truly superb teacher. To Professor _____, I am greatly indebted.

I would like to thank Professor ______ for his contribution to this research. Professor _____ has provided me with essential input and guidance as an outside member of my committee. His remarks and suggestions are greatly appreciated.

I would like to thank _____________ for the support they had provided me throughout the research project.

I would like to thank _____________ for their support and help in this research.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for the academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

Competitive advantage of a firm is something which is a specific advantage over another firm providing a differentiation of the organizational system, creating values of the products and services which are being offered. Michael Porter is the one who introduced this generalization and put up three general approaches through which competitive advantage can be gained by a firm. However, the strategies can also be useful for the successful implementations of such analytical and technical abilities of an individual capacitated organization. This dissertation had an aim to acknowledge and highlight the procedure through which a company can gain competitive advantage over some of the main potential and effective business market components with the case study of ASDA, in the UK super store market. This dissertation also determines the elements that are actually responsible for the development of competitive advantage of an organization. With the help of a mixed methodology considering positive aspects about the research and discoveries, the researcher figured out of the multiple reasons that impact on the management and creation of competitive advantage in the UK super store market. The researcher found out that ASDA has a recommended and higher competitive advantage developed over smaller business based super stores in UK through the formation of a quite strong reflection. The end outcome derived through this research exhibited a severe leveled competition among the big names in the UK super store market such as ASDA, TESCO etc.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

LIST OF FIGURESVII

LIST OF CHARTSVIII

CHAPTER 1 INTRODUCTION1

Background ...