SUSTAINABLE COMPETITIVE ADVANTAGE

Sustainable Competitive Advantage

Sustainable Competitive Advantage

Sharp company is an electronics company. The environment surrounding the electronics industry is rapidly changing as information technology and network infrastructure advance, along with the acceleration of technological innovation (Roos, 2005). Companies worldwide are furiously competing to capture new markets (Roca, 2001). By once again recurring to our business faith of "honesty and originality" and being a modernizer of products and services, Sharp aims to become a unique company that generates 21st century lifestyles with electronics technology.

Competitive Advantage of Sharp Company

Sustainable competitive advantage is the focal point of your corporate strategy. It allows the maintenance and improvement of your enterprise's competitive position in the market (Holliday, 2001).

It is a benefit that facilitates business to stay alive beside its competition over a long period of time. In recent years, despite the well-publicized troubles of some companies such as LG, and Panasonic, most notably Sharp company, have sustained and even increased their global competitive advantage (Holliday, 2001). The main reason for this competitive advantage is the best use of core competencies. Core competencies imply that the organization has an advantage that is distinct and unique to that particular firm (Hamel, 2001). The organization usually has a brand or patent which separates them from the competition. Sharpy is a known brand and recognized as one of the top electronic companies (Gluck, 2000). Through media and conversation, society has participated in the ongoing battle between Panasonic, LG and Sharpy. There are certain attributes for each product, which is why each product has developed a loyal customer base.

Sharpy have successfully penetrated the market and established a world-wide presence by virtue of its productivity (Roos, 2005). Sharpy's philosophy of empowering its workers is the centrepiece of a human resources management system that fosters creativity and innovation by encouraging ...