THE COMPANY IS FORD MOTOR

The Company is Ford Motor

The Company is Ford Motor

Introduction

Ford Motor Company is the world's largest manufacturer of trucks, and the second largest producer of cars and trucks combined. Ford manufacturing, assembly, or sales in 34 countries and societies, Ford employed 337,800 people worldwide in 1996.

Ford has manufacturing facilities in 22 countries on five continents, with 87 plants in North America and 41 in Europe. In Europe, in 1995, Ford combined market share of cars, on 12,2%, was highest in eleven years, with three of the eight best-selling cars. In 1995, the United States, five of the best selling cars in ten was Ford, including the best-selling car (Ford Taurus) and best-selling trucks (F series).

From 1 January 1995, Ford merged its automotive operations in North America and European operations into one organization Automobile, Ford Automotive Operations. Instead organized by geographical region, the company is now aligned to the lineup, with five centers of vehicles, each of which is responsible for a group of products worldwide. Meanwhile, Ford reduces the time required to develop a new vehicle from 48 to 24 months and the reduction of engines, transmissions and platforms for the main vehicle by 30% worldwide. Ford hopes that combining the experience and global resources will increase the variation in each car platform, the increase in the number of vehicles put in place over the next five years by 50%.

A key strategy for restructuring has been the growth. Ford has launched several new initiatives around the world, joint ventures to build cars in different countries, like China, India, Thailand and Vietnam. In China, Ford plans to begin production of light trucks by Jiangling Motors in the near future. In India, Mahindra Ford India Ltd "will be the production and distribution of products Ford, since ...