THE BROADWAY CAFÉ

The Broadway Café

The Broadway Café

Introduction

The Broadway Café is a family inherited coffee shop established in Atlanta, Georgia. The enterprise focuses in coffees, teas, a full service bakery, and homemade sandwiches, broths, and salads. It was one time a hotspot for numerous years but for the past five years the enterprise has been declining. Their scheme for record holding comprised of a note pad that followed inventory along with payroll and coupons. His advocating design was by word-of-mouth only and since he had an outstanding recollection, he not ever noted any family recipes or made a purchaser list. In alignment to convey the Café into the 21 Century, rather a couple of alterations need to be made. The enterprise desires to gain a comparable benefit though expertise, establish a wireless mesh for customers, use CRM to apply trading crusades and sales schemes, and evolve task administration undertakings for applying solutions (www.cohesioncase.com).

Competitive Advantage

Currently the Broadway Café is the only coffee shop in the area. Recently workers have perceived rumors that a Starbucks designs to move in the area. In alignment to advance enterprise and conceive a comparable benefit we first should study the affray through natural environment scanning (Baltzan & Phillips, 2007). Environmental scanning is the acquisition and investigation of events and tendencies in the natural environment external to an association (Baltzan & Phillips). After reconsidering the website of 2 competitors, Starbucks.com (2007) and Panera.com (2007), it seems as though these enterprises are technologically advanced. Therefore the first step this Café desires to make is to establish computer to supply unquestionable record holding and shop information. We need to evolve a design for workers that conceives a natural environment of esteem and dignity which furthermore directs by demonstration and presents back to the community (Starbucks, 2007). We need to evolve ...