THE 3B'S

Charity: Water and the 3B's - Brand, Buzz & Behavior

Charity: Water and the 3B's - Brand, Buzz & Behavior

Introduction

The 3 B's are very important aspects of the marketing and business world. The three B's basically include Brand, Buzz and Behavior. A brand is referred to a name or symbol which represents a producer's goods or services to make it distinct from its competitors. Buzz refers to the impact that is created on the mind of consumers that shape their behavior towards a particular product or service towards word of mouth communications. Behavior refers to the response of purchasing or avoiding ...