TESCO AND ITS SELF SERVICE TILLS

Tesco and Its Self Service Tills

TABLE OF CONTENTS

TASK 13

Research Background3

Aims of the Research4

Objectives of the Research4

Rationale of Research Topic5

Research Questions5

Critical Review of Literature6

Statistical Analysis9

Evidence of Validity9

Evidence of Reliability10

TASK 211

Matching of Data Collection Tools with Research Questions11

Chosen of Appropriate Tools12

Organization12

Analysis13

Interpretation of Outcomes17

TASK 319

Analysis and Interpretation of Data19

Relevancy of Data20

Recommendations20

References22

Appendix25

TASK 1

Research Background

With the advancement in technology, the need for the self service at large departmental stores have been felt by the management of these stores as the number of staff required for various services of customers have been increasing. The study is based on the “Tesco and its self service Tills” that is an interesting and important topic at the same time raising questions and confusions in the minds. The self service “Tills” was introduced in the retail and other departmental stores in order to save the time of the customers and cost of the organizations. The hiring of large number of staff for calculating the bill of their consumers has only increased the hassle however due to the introduction of this self service, the problems of the customers have also magnified.

The information about the development of the company and its resource acquirement can add to the reasons as to why the company has introduced the self service “Tills” for its consumers. The company has been based in the United Kingdom since its very start and was developed right after the World War II presenting the discount strategy to its customers when shopping. Tesco PLC has developed into an international grocery and general merchandising chain, employing 440,000 staff worldwide and with sales exceeding £59 billion (in the year ending February 2009). Operating income exceeded £3 billion. These figures make Tesco the largest British retailer in terms of both total sales and domestic market share, and the third largest in the world after Wal-Mart (United States) and Carrefour (France). It is claimed that £1 in every £7 of UK retail sales goes the way of Tesco (Abdel, 2008, pp. 144)

The retail giant achieved 14% growth in the revenue coming from its online retailing business. The online retailing profit for the year 2010 was £136m. Tesco Online employees around 20,000 people, and has become the 3rd largest online retailer, only behind Amazon UK and Argos (Agrawal, 2004, pp. 26).

The company was founded in 1919 by Jack (later Sir Jack) Cohen, selling groceries from a stall in London's East End. “Tesco” as a brand first appeared five years later. Growth since the early days has occurred both organically and by acquisition, and today the total number of stores exceeds 3,700. Today, although Tesco remains focused on grocery items, following the Continental hypermarket model, it has also diversified into consumer electronic goods, clothing, DVDs and CDs, furniture, telecoms, and even insurance and other financial services (Alfred, 2009, pp. 25).

Aims of the Research

The main aim of the study is to highlight various aspects of the self servicing strategy introduced at Tesco “Tills” that has both provided benefits and created problems ...