TEA SELECTION CRITERIA

Tea Selection Criteria

Table of Contents

Introduction3

Research Questions3

Hypothesis3

Literature Review4

Research Design and Methodology9

Data Sources and Research Limitations9

Research Instruments9

Data Types9

Reliability & Validity10

Results and Analysis11

Hypothesis Assessment Summary18

Conclusion19

Tea Selection Criteria

Introduction

The study is related to the tea selection criterion which is an important phenomenon to study as it guides the organizations which are involved in the manufacturing or the production of the tea towards the successful implementation of the strategies pertaining to the production and sales of tea. The key purpose of any organization is to maximize its profits through offering maximum customer satisfaction to the customers, for that reason, it is essential and imperative that the factors should be identified that affects the tea selection criteria.

Research Questions

Do tea selection criteria depend on the fragrance of tea?

Do tea selection criteria depend on the quality of tea?

Do tea selection criteria depend on the taste of tea?

Do tea selection criteria depend on the price of tea?

Do tea selection criteria depend on the brand image of tea?

Hypothesis

H 1: There is a relationship between consumption of tea by people with the fragrance of tea.

H 2: There is a relationship between consumption of tea by people with the quality of tea.

H 3: There is a relationship between consumption of tea by people with the taste of tea.

H 4: There is a relationship between consumption of tea by people with the price of tea.

H 5: There is a relationship between consumption of tea by people with the brand image of tea.

Literature Review

Tea is subject to a fragrance, price, brand image, quality and tasting before purchase. These are essential procedure for selecting the best lot possible. Each customer or company has its own specificity. In this context, the brand image of tea is the representation perceived by the public, a company, its products and its trademarks. This representation can also relate to organizations, institutions such as personalities etc. The image of tea includes a set of representations "mental" personal, subjective, stable, selective and simplistic (Keller, 2008).

The branding of a company for tea results from the perception received, perceived and recorded by the public in a multitude of physical and intangible. As image "seen", it may differ from the picture that the company itself or the image it tries to spread for its product that is tea.

This image of tea is forged through the components of a great diversity which each requires as much attention from the company. So when a company makes mistakes that impact the tea internally and externally, this can result in reputational risk of tea as a brand also, the brand of tea is part of the basic options of the company. Applied to products, the brand of tea created for the consumer value when the brand of tea ensures product consistency over time (recognizing a familiar presence, continuous and sustainable), the brand of tea allows differentiating (announcement of a specific product promise), the brand of tea can enhance the consumer (identity of the consumer), the brand of tea identifies the product on the shelves (logo, packaging, presentation, name) ...