STRATEGY AS ECOLOGY

Strategy as Ecology

Strategy as Ecology

It has long been known that the strategy of targeting is only our own strength, but not effective in modern business, where the success of each business unit depends on the well-being of many other organizations. The most successful companies such as Wal-Mart or Microsoft, not just occupy a ready-made ecological niche, and create such a niche around them, but forming new forms of economic life and new business models, which is initially adapted to the needs of this particular organization. At the same time, most companies have to settle for the existing ecosystem, created not by them and not for them. There are among those ecosystems are poor, similar to the Arctic desert, and rich, reminiscent of tropical forests, there are long-lived, existing for decades, and those whose lifespan is determined by the time required for devouring fallen from a piece of food. Some companies are at the end of the food chain, the other at the beginning, some are parasitic on the "hosts", while others become victims of predators or parasites. In this article, Marco and Roy Yansiti Leven offer the introduction of a "business environment". This article is about how organizations work out the best strategy for survival in complex ecological systems of modern business (Lansiti, 2004).

To justify the nature of "ecosystem" in modern business, relations are hardly worth it, as authors of the article citing an example that any service or product (e.g. production of electricity and / or software), whose creation involved hundreds of organizations. More important to emphasize that, speaking of "ecosystem", the authors have in mind something other than the traditional concept of the chain of production and distribution relationships. Part of the ecosystem are all organizations that are in varying degrees, affect the existence of this sphere ...