Strategic Quality and Systems Management

Abstract

This assignment aims to talk about the importance of Quality Management in relation to both Quality Control and Quality Assurance. The motive here is to discuss about how change initiatives taken by the company Wm Morrison Supermarket PLC ensure quality management in all aspects. The operational aspects of Morrison's strategic goals are also explained and justified in this piece of study. Moreover, the mechanisms that the company's Quality Systems will deploy in systemic and cultural terms are also included in this assignment. Further, it is highlighted in the paper that how the quality of change initiatives of Morrison will be assured and controlled during the life of this project. The success criteria for the Q.A.C Systems in order to maintain the efficiency and effectiveness of this project are also discussed.

Introduction

The concept of Quality Management is mostly examined in the contexts of business and services. Thus, the major parameters of determining quality schemes include business and services provision, effective assessment of information, successful monitoring of the participating managerial systems in the context of business environment, and the customer satisfaction. Moreover, quality is one of the most influential parameters in terms of business provisions, because it involves the purpose of customer's satisfaction in the spectrum of business orientation. There are numerous surveys and researches that describe most examined parameters include deployment of Total Quality Management (TQM), use of tools, successes and failures, problem considerations and benefits. Thus, it is evident in the success of leading businesses that the importance of managing quality is crucial.

Discussion

Within numerous business sectors, the term 'quality management' has specific meanings. Thus, the specific definition of quality does not aim to assure good quality in a general context, rather it aims to ensure consistency in the process or products of an organization. Moreover, the definition of quality consists of four main components including quality control, quality planning, quality assurance, and quality improvement (Kyriakopoulos, 2011, pp. 4901-4915).

Wm Morrison Supermarket PLC has also identified this crucial importance of quality management in the success of their business. Thus, the company has deployed numerous processes to ensure consistent quality in their offerings for the target market. Moreover, in order to maintain its leading position in the market and to compete with its rivals, Morrison PLC has taken numerous steps and initiatives for bringing effective change in numerous aspects of the organization (Kyriakopoulos, 2011, pp. 4901-4915). The primary focus of the company in this regard is on delivering long term sustainable growth by building their traditional strengths in the areas of quality, fresh food, value and services. All these strengths of the company are backed by a number of changes and new initiatives in the organization including vertical integration, market expansion, investment in IT, going online and catering new markets, and major acquisitions of the company. However, all these strengths could not be achieved without focusing on quality management (www.morrisons.co.uk).

Operational aspects of Morrison PLC

In order to achieve success in the planned initiative of the company, Morrison PLC has developed detailed operational ...