STRATEGIC PLANNING

Strategic Planning



Strategic Planning

Introduction

Strategic management is a dynamic loop that adapts to a constantly changing marketplace in pursuit of business survival and higher profits. After being hugely popular in the 1960's and 1970's, strategy became somewhat unpopular in the 1980's, and then again saw resurgence in the 1990's with its own fashionable jargon (Shapiro, 2001).

Causes for unpopularity

In the 60's and 70's, strategy consulting was about market share gain, low cost vs. premium positioning, quadrants, and top-down planning committees. When the 80's hit, US corporations left scrambling to restructure and improve quality to face more nimble, global competitors and smaller entrepreneurs. ...