STRATEGIC PLAN

Strategic Plan

Strategic Plan

Introduction

In the past 10 years, the fast food industry has expanded rapidly and on a massive scale that has encompassed and impacted every person in several ways. The factors that must be considered, pertaining to the field of businesses which are related to food, will all been given a proper analysis and thorough assessment in this study. The food service industry has by now broadened all through the globe where we live in. Business organizations that maneuver inside the food service industry are grouped as a proper market structure around the world that is very much competitive. It is essential to consider that the less control an individual firm will utilize to power or pressurize the market for the prices etc. in which it sells its goods or the services, the more competitive the market is for the existing players of the market. Moreover, business organizations within the food service industry come under the group of a competitive structure of market.

Discussion

The competitiveness of a market reflects to the degree to which an individual firm has the have power over to influence the prices of the market or the conditions on which their goods or services are sold. Firms like McDonald's, KFC and various other corporations and their strategic marketing planning has been the center of the consumers of the whole world as the people around the world are getting the hobbit of having the food services from outside rather than to make the food in their homes due to which this business is consider as the safe and long lasting opportunity for a person that plans to initiate the business. This opportunity for some people makes problem for the existing players in the market which causes threats in form of new entrant in the food service industry. The trend of the food services has increased rapidly right through the world. These food services restaurants are instantly as informal, have undifferentiated service to anybody disregarding of the societal position and concentrates on giving immediate food services to their clients. Arising in the United Kingdom, food services eating houses are frequently conceived as a feature of the newly worldwide culture of the food services. The industry of food services sprang up from the cultural doctrine that greatly valuates friendliness to higher degree propriety that is fundamentally more than traditions of beneficent democratic and living accord over status established divisions.

The rapid expansion of the fast food industry has prompted for major changes and shifts in the attitudes, processes and perceptions of businesses and people. The fast food industry has now expanded all through the world. Initiating from the United States, fast food services are often advised as an attribute of the new international culture. The various factors impacting the industry may be categorized as internal and external. In addition, several factors such as change in the eating habits of people and the operating procedures of businesses and their approaches have shown dramatic changes. These changes have occurred over a short span ...