STRATEGIC PLAN

Strategic Plan

Strategic Plan

Introduction

Organizations in today's competitive business world must include a strong and effective strategic plan. Southern Cab Service must implement such a plan that will carry the business to new heights. This strategic plan must include a mission and vision statement that will describe what the company stands for. By using a helpful tool such as the SWOTT analysis, Southern Cab Services' strengths, weaknesses, opportunities, threats, and trends will be identified. Another successful tool that will be used will be the balance score sheet. This will be used to set objectives, measures, and targets that can be used to help align the company's mission and vision statement. The final strategic plan for Southern Cab Service is now in place; next stop, success.

Background Of The Company

Southern Cab Service is a family owned cab company that was created in 2009 by James and Patricia Bernard. The organization is located in Lafayette Louisiana, and will serve customers in Lafayette Louisiana and surrounding areas. The company will employ 25 drivers along with two dispatchers. Currently there are three competitive cab companies in the area who have been operating for several years. Southern Cab Company vows to bring something to the community that has never been offered by any of the competitors. The organization will offer clean non-smoking vehicles, uniformed drivers, and the customer experience that will leave the passenger wanting more of Southern Cab Service. Customers will feel like they are being chauffeured to the destinations.

Southern Cab Service has an obligation to its customers and its employees. Providing an ethical and fair work environment for all drivers is a goal that the organization wishes to always achieve. By allowing employee and customer feedback, the company will have a chance to view aspects of the company through the eyes of the employee and the customer, making changes and improvements that will help the company grow.

Values

Ethics and values must play an important role in Southern Cab Service. The organization is built on personal values such as integrity, team work, communication, performance, learning and training. With the implementation of these values, Southern Cab Service will strive to be the best.

Vision Statement

The vision statement is for Southern Cab Service to be Louisiana's number one choice for quality cab service.

Mission Statement

Southern Cab Service's mission statement is to provide safe and quality service to all customers in an effective and efficient manner while transporting customers to their desired destinations.

Southern Cab Service vows to create a safe riding experience for all customers. The company will reach this goal by making sure drivers have the proper training and are not overworked. The company will monitor the demand of cab service annually to determine the profit made by the company and determine whether or not to expand to a second location. Customers and drivers will be able to feel safe knowing they are in good hands. The company's objective of quality service speaks in the company's mission statement, allowing the organization to maintain a suitable ...