STRATEGIC MANAGEMENT - AMAZON

Strategic Management - Amazon

Strategic Management - Amazon

Part A

This purpose of this discussion is to identify the core concepts of the strategic management that has been implemented by Amazon.com since they have started their business. The discussion comprise of several strategic models and theories that has to deal with their implementation in order to get the competitive advantage over their competitor. Many strategies that are been driven to hold the scope of the market and the industry of electronic commerce in the business of online commodity buying and selling. The story lies between the performance of the company, this paper has identified how Amazon has created and sustain in their industry with the passage of time. This research is put forward through various journals and secondary medium of research and literature search.

Part B

This research has been conducted on the secondary data and its accumulation. The data has been taken from various articles, books and journals. The secondary research shows the information which assembled by the publications, literature and broadcast media. The accession of this research is qualitative and it is less costly than quantitative researches. It is often used method of the research where valued measurement is not commanded. The data is the set of figures and several facts that has been gathered, investigated and analyzed by other authors. This research has been conducted regarding the prior work that has been done on Amazon and the responses in this regards.

Part C

Methodology is the integral part of any research. In fact, without a well-structured research methodology, findings and results are of no value. In this connection, researcher has opted qualitative approach to in connection to the purpose of the study. This research aims to explore different dynamics of strategic models, theories and the processes of innovation of Amazon as one of the leading online booksellers in online business industry. The aforementioned discussion has been extracted from different peer-reviewed articles that emphasises on the key points regarding the development of websites and IT infrastructure. This paper aims to discuss the stra5tegic management of Amazon.Com and perform its environmental analysis.

As Amazon.com is an e-commerce company, that is based in Seattle, USA. Although he started selling books, currently markets a wide range of products, among which are music, video, clothing, toys, jewellery, electronics and more. Besides operating in the United States, has websites in other markets such as Canada, France, Germany, Japan and the UK. In 2003, the company had revenues of $ 5.3 trillion. It has around 26 million customers. It is part of the Fortune 500 (Schepp & Schepp, 2009).

The discussion has focused on the SWOT analysis of the company. The analysis has given the factual evidences that imply strengths as brand recognition, the business model, diversification and business performance. The weaknesses found out to be strategy based on low prices, complexity of business, growth and shipping cost. Opportunities were found as increase pre-sale, multi-vendor strategy, web services and underdeveloped markets. Amazon has some threats, which are growing competition and inventory ...