STRATEGIC CHANGE MANAGEMENT REPORT

Strategic Change Management

Strategic Change Management

Introduction

Probably every organization aims to implement a management strategy and tachnique that enables the firm to maintain strength, competativeness and generate revenue as well. This raises the need for the management team and the organization to stay open to innovation and embrace whatever changes are required to be at par with the other firms interms of technological advancement.(Bourgeois, 1984). The economic crisis experienced by the planet showed that many organizations were not well prepared to adapt to new conditions and make changes swiftly, which, in most cases, the affected considerably causing negative consequences as a result not only widespread crisis, but also the mismanagement of the situation. Change management must be established with comfort, support and commitment of the organization, secure environment. New research reveals that there is a direct relationship between how organizations manage change and strategic and financial success.

One example is the huge number of companies that felt threatened by the crisis and, as a desperate measure to survive, decided to focus exclusively on cutting costs, laying off employees en masse, and leaving aside investment in innovation and in all that customers need to remain loyal to a company.

Today we know that for those companies that only cut costs, the results were not the best because they could not remain competitive, and many managers admit and treat it as a lesson.

This study states that companies with good management of change and focus on customer needs are much better prepared to face the crisis than those not managed well the changes and focus only on the financial and cut costs when the situation is complicated.

As change management, companies, enterprises and organizations, work to change the system in order to be competitive and meet more effectively the needs of clients or customers. According to Carlopio (1998, II) can be described as an innovative change in the implementation of the important role which, through the practice of adaptive output can be achieved. However, the process of change are many, the possible different approaches. In addition, its implementation on the success of the strategy chosen considered the most valuable consideration of the many strategies (Beinhocker, 2000).

In the organization, management systems, business and other important events management changes are necessary, especially when faced with problems of their current system, or they want to perform on strengthening and improving the overall performance of organizations that change everything. Internal or external drive is the force to change, innovation may take in any organization and reform of the structure may be different levels of general or limited nature of the factors. Change the internal drive can include the development of business requirements, organizational restructuring or amendments to corporate strategy / business objectives. External drivers could include technology development, the impact of economic trends and the relationship between money, electronic or technical service and profitability / value (Barney, 1992).

Change management can be seen as a major activity to achieve the goals and objectives of any organization, even if ...