STRATEGIC BUSINESS

Strategic Business Environment

[Name of the Institute]

Strategic Business Environment

Introduction

One of the most difficult times in the life of anyone is to say goodbye to his or her loved ones. Death is certainly the ultimate truth and there is no remedy to it. Therefore what more important is to arrange a proper funeral for those who have departed. Dignity Plc is one of the largest funeral service provider companies in the United Kingdom. The company is based in Sutton Coldfield and is a member of FTSE 250. Over 500 funeral directors are responsible for operating 33crematoria across the country. Peter Hindley is the non-executive chairman of the company. The company's strategy is based on providing quality funeral service to its clients. One of the moist important factors in providing quality funeral services is the punctuality of time, the arrangement of guests and respect for the dead, disregarding their cast, creed, and colour, religious and ethnic orientations. One of the biggest success factors of the company is the widespread network of service with over 550 funeral locations.

Internationalization Strategy

Funeral service companies have traditionally had limited scope to local geographic environments, regional or national, largely due to the high investment required and the high risk involved for the expansion to other countries. Currently the main focus of the organization is the local market. However, Dignity Plc has significantly established itself in the past few years to cater the international market. There are a number of strategies that the company can adapt to established international recognition (Ghertman, Obadia, Arregle, 1997, pp. 111-114). There is an immense potential in the business to expand its business in the international market. However, there are a number of advantages that drive these companies to opt for internationalization and consider it as a good growth strategy. In this sense, the ...