Strategic Audit of Apple

Strategic Audit of Apple

Strategic audit of Apple

Internal analysis of Apple Inc

Apple's corporate motto is an apt description for the company's approach to this industry: "Think Different." While HP and Dell primarily sell PCs with Microsoft Windows installed, Apple uses its own proprietary operating system, Mac OS X. This setup allows Apple to maintain a high degree of control over what programs can run on its computers. Apple's computers have a strong following in artistic professions, and they are increasingly popular with consumers in general. Within the industry, Apple is growing its niche role in the consumer market while maintaining high product prices relative to its competitors (Chan and Hwang 2008, 29-53).

Apple`s SWOT Analysis

Strengths:

Availability of highly skilled staff, having the required expertise for providing the quality service

Apple has a large and comfortable infrastructure that offers a welcoming and peaceful atmosphere to customers.

Apple offer personalized services to its clients thus offering its clients to feel that they are getting services on priority.

Weaknesses:

The Lack of infrastructure at the departmental level: signage, information points in the interior, etc.

Insufficient guidance to suppliers is the weakness of Apple.

Lack of regulatory frameworks governing the functioning of the sector at the departmental level.

Opportunities:

Growth potential in domestic, regional and international market for Apple Inc is high.

Improving the skills of workers can help Apple to achieve the target.

Improving communication among various sectors.

The potential demand of Apple has a very high level purchasing power with the intention to utilize it in leisure activities.

Threats:

Development and promotion of retail industry in other localized areas closed to the department, with a wide range of infrastructure and promotion activities.

Exchange rate policy, with respect to countries and region.

Apple is having a strong competition with other retail companies having the similar activities and has gained a competitive marketing advantage (Peng 2001, 803-829).

Leadership Style in Apple Inc

The charismatic leadership of Steve Jobs shows a process of influencing individuals or groups of individuals to achieve their goals. Charismatic leadership is a critical factor in the management of organizational management. This form of leadership is a historically established social need of people in the organization of joint activities. Steve Jobs is a person who may have a real impact on the behavior of employees. The formal leader is not always the leader. The most important functions that Steve Jobs pursue, include the identification of goals and means to achieve them, coordinating team members, scheduling them to work together to promote and sentence information, controlling, representational function, etc. The process of influencing people to positions occupied in the organization is called a formal leadership positions. However, its impact on people's official leader cannot rely solely on the position held and the related powers (Avolio, 1999).

Charismatic leadership style of Steve Jobs is a combination of specific techniques and methods that are used to influence subordinates in the management process. Style includes the degree of delegation of the head office of his subordinates, the type of power, methods of work ...